How to keep Japanese contents alive

It is often said that contents business(Japanese IDEA,NOVEL or MANGA for example)has competence in world market.But I think that even if that subject is true,it needs much support and endeavour to keep those contents alive in the future. In these days we have Internet to get many many information from around the world but nevertheless many valuable ideas has gone from our mind.We should remember the famous proverb "Gresham's law:Bad money drives out good=悪貨は良貨を駆逐する".If we only referred everything to Internet for free,we might only access to bad information.That is important proverb, I think.