Break off the merger

The integration negotiation od KIRIN and SUNTORY was breaked off yesterday. This case teach us the difficulty of deciding share-ratio. This ratio has a role of measuring the company and brand value. In this case, I think this point is more serious in SUNTORY because this company is owned by established owner's family company. This ratio is very formal matter. If there were much discussion about this ratio,there were probably some agreeable point or condition ,I think.